What are brand partnerships?

Brand partnerships are a strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who shares similar values or customer demographics.


Examples of brand partnerships

  • Activewear Clothing Brand + Trainer Brand
  • Fashion Brand + Perfume Brand
  • Bike Brand + Helmet Brand
  • Camera Brand + Studio Lighting Brand


When you starting thinking about it there are endless possibilities!

How is a partnerships formed?

In each partnership you are either a

  • Product Partner making your products available to others stores to sell and shipping the orders on behalf of your partners
  • Retail Partner selling other partners products to complement your own.

Often reciprocal partnerships are formed with brands being product & retail partners to each other

Benefits of Brand Partnerships

Both parties benefit form this kind of collaboration in different ways

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