DRM is a streetwear and social enterprise brand based in Rugby that raises awareness and reduces stigma for mental health. DRM puts 25% of their profits into the community work that they do, from creating resources, hosting events, blogs, fundraisers and making direct donations to charities. DRM products are designed, modelled and photographed by local creatives.
Behind the Business
DRM is run by Bill Nichols and Erin Anderson-Howe. Bill first founded DRM, after losing his younger brother Ollie to suicide in 2014. Bill said "I wanted to raise awareness for mental health, something I knew nothing about at the time, all I knew is that I wanted to help prevent others from going through what me and my family went through". It is important to create a tight knit community that can overcome obstacles together, as well as work to improve the future for young people. Erin and Bill cemented DRM's place after their event in 2019, and have been using fashion as a vehicle to raise awareness for mental health ever since. With the motto, 'your mind matters.'
What does DRM Mean?
DRM is a shortening of DREAM and that means no matter where you come from or what you have been through, you can achieve your goals. DRM’s mission is to make mental health equal to physical health. Their Logo is a variation of the symbol for transcendence, which means to go beyond. This is in the fabric of everything they do and pays tribute to those we've lost, and people who have gone beyond. To Bill that is his brother, to you that could be anybody that's important to you.
