In an industry full of miracle-in-a-bottle marketing, No B.S. is revolutionising skincare with clean formulas, real results, and a radically honest beauty culture we can all get behind.
MADE BY WOMEN WHO KNOW BETTER
"We started No B.S. because we were tired of toxic beauty industry behaviour: the B.S. marketing claims, the nasty ingredients, the unattainable beauty standards.”
Diana - Founder of No B.S - spent most of her career working for the giant corporate beauty brands that run the business. At P&G, she led product development and marketing for some of the industry’s biggest names like Dolce&Gabbana Beauty, Palladio, DDF and Fekkai. Little by little, it got to her. The marketing gimmicks, proliferation of unattainable beauty standards, unregulated ingredients, and shady B.S. that the $12 billion beauty industry is built on. Diana knew she could do better.
"Our mission is simple: to change the beauty industry for good by creating an alternative—powerful, effective products without any of the bad stuff and bulls**t marketing claims the beauty industry is known for."
GLOWING RESULTS. NOTHING SHADY
No B.S take the good-good that nature has to offer and mix it with science-made innovations worth geeking out over. Plus, they ban 1,500 questionable ingredients from their products. Some call it clean, they call it common sense. No parabens, phthalates, sulphates, harmful petrochemicals, artificial colourants, phthalates or synthetic fragrances. Vegan. Gluten-Free and Cruelty-Free.
No B.S is pumped to provide clean ingredients and potent formulas with every product launch. This transparency is what keeps them honest and accountable, and empowers you to learn about our products, unlike any other skincare brand. Many people think their products are “organic” or purely plant-based; the truth is, they’ve hit the sweet spot between a mixture of nature and science to create potent formulas with clean ingredients. This is the secret behind our products’ efficacy and simplicity. No fragrances needed, no harmful chemicals necessary.
At No B.S., we want you to know as much as possible about the ingredients that go on your skin. They pride themselves in using the cleanest and most potent elements possible to make sure you get safe skin care products that actually work!
LIVING SUSTAINABLY
Living a B.S. free life goes beyond clean skincare. Their recyclable packaging helps to minimise our environmental impact to keep the planet as healthy and beautiful as your skin.
They started this initiative to not only remind customers that No B.S. products are recyclable, but to encourage them to live sustainably and dispose of empty skincare bottles responsibly.
No B.S. know that recycling isn't the only way to make an impact on the world, which is why they're moving toward even more sustainable packaging and making exciting changes that will minimise the B.S. in the world.
SKINCARE WITH HIGHER STANDARDS
As a brand, No B.S is committed to ousting beauty industry B.S. with clean ingredients that work smarter to give us healthy, glowing skin. They don’t promise a miracle in a bottle: they’re promising clean formulas, visible results, and a B.S.-free beauty culture we can all get behind.
No B.S. are interested in unique distribution opportunities and brand collaborations where we can help each other reach new audiences
