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cycling brands and cycling retailers looking to add bespoke wheels to their online store.

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Pacenti - wheels for everyone, from commuters to world champions

Pacenti was created to be different. From day one, they wanted to take the science of wheel building and perfect both the product and the service that delivers it. A new set of wheels is one of the best investments you can make when thinking about upgrades for your bike. If you are after something a little different Pacenti offer a custom build service which allow for hubs to changed or specific spoke counts to be used. 

As very active cyclists themselves, they have a set of beliefs that underpin their approach to life. They ensure those who get on a bike have the best time possible - from their first ride to their hundredth race. For Pacenti, that starts with wheels, hubs and tyres - they think they are pretty important. But not everyone needs to know the science behind them.

As disciples of wheel technology, they remove the complexities of wheel building. By keeping things simple, all cyclists can improve their cycling experience, regardless of knowledge. This is why you won’t catch Pacenti talking about carbon lay-ups, aerodynamics or rolling resistance unless asked. It’s simply not in their DNA, but that doesn’t stop them delivering their precision handbuilt wheels and a unique service.

Pacenti has years of experience as wheel builders and as cyclists so that is where they start - Pacenti wants to build wheels they would want to ride. And as they all ride road, gravel, MTB and cross, they know what performs. With care and dedication, Pacenti has built wheels for everyone from commuters to world champions.

Pacenti believe the following:

  • A good set of wheels should transform a cyclist’s experience, regardless of level, surface or use. And that transformation is not reliant on the price point - it’s on the quality of the wheel build and set up.
  • There is no pre-eminent cycling discipline - road, mountain, BMX, leisure, cross, gravel, track - just go and have fun! The Pacenti team do.
  • While they are incredibly proud to build for professional riders, Pacenti are just as proud of those who use their wheels for enjoyment and the love of cycling.
  • The vast majority of cyclists do not need to know the gravitational pull of a carbon rim or how spoke tensions reduce on some wheels by over 20% when you put a tyre on. They just need it to go round nicely…and in many cases, fast.
  • The true value of handbuilt wheels is providing the best possible products with the best possible care. Not everyone can afford new wheels, but they still deserve the best ride possible. Pacenti can help.
  • Sustainability must be at the heart of everything we do. As manufacturers Pacenti have a responsibility to reduce their impact on the environment and promote others to do the same. Pacenti won’t always get it right, but they will try.

That is what Pacenti has come to stand for - cycling in a simpler world.

Pacenti are looking to partner with other cycling brands looking to add bespoke wheels to their store.



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