Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUWOMEN products are the first-of-its-kind to blur the lines between healthy and delicious.
The first bar that lets you have it all: amazing taste and clean nutrition. TRUWOMEN bars are made with all-natural ingredients like cassava flour and brown rice protein. They're 100% plant based and as delicious as your favourite treats. Eat them anytime, anywhere.
"It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.”
Erica Groussman, Founder & CEO TRUWOMEN
TRUWOMEN products are made by using only delicious-tasting, simple ingredients. That means products that are:
- Non-GMO Project Verified
- Gluten-Free Certified
- Vegan Certified
- Certified Kosher
- No Dairy
- No Soy
- No Sugar Alcohols
- No Artificial Flavors
REAL INGREDIENTS YOU CAN PRONOUNCE
Indulgent Nutrition™ means eating great-tasting foods made with simple ingredients you can actually pronounce. Their simple, plant-based ingredients allow us to dream up healthy indulgences that are dairy-free, soy-free, gluten-free, non-GMO, and free of sugar alcohols. They make it their job to do the work for you, so you spend more time enjoying what’s under the wrapper rather than trying to figure out what’s in it.
INDULGENT TASTE INSPIRED BY WOMEN
TRUWOMEN products are not just crafted with her in mind, they are crafted by her. They asked women what they wanted, and they said: flavours that make their taste buds tingle, simple ingredients that fuel them forward and values that keep them strong. Indulgent Nutrition™ combines amazing taste with clean ingredients so that she finally has something she feels proud to eat and proud to share (P.S. men and kids also love TRUWOMEN products).
PRIORITISE AND UPLIFT WOMEN
TRUWOMEN practise better business, by driving a new frontier of leadership for women- elevating and providing opportunities for them. They built our company, hiring women in most of the leadership positions and committing to pay equity across the board.
