We Swap are committed to offering customers first-class motoring products at competitive prices. Their mission is to create a sustainable and circular economy by facilitating the exchange of goods. "We Swap Shop" is an ecommerce store that offers a wide range of motoring products and accessories. Their unique value proposition lies in providing customers with a convenient platform to exchange and trade their items, making it easy for them to find new treasures while reducing waste and promoting sustainability. We Swap Shop believes in the power of giving new life to pre-loved items. Founded in 2024, their mission is to create a sustainable and circular economy by facilitating the exchange of goods.
Environmentally Friendly
With a passion for reducing waste and promoting a more environmentally friendly lifestyle, the team have curated a diverse selection of products that cater to various interests and needs. From fashion and accessories to home decor and electronics, their inventory is constantly updated to provide our customers with the latest trends and timeless classics.
Seamless and Secure Shopping
We Swap Shop prioritise customer satisfaction and strive to provide a seamless and secure shopping experience. Their dedicated team is committed to ensuring that every transaction is handled with care and efficiency.
Innovative We Swap Platform
The We Swap innovative AI enabled platform will add a completely new, alternative to swapping, buying or selling vehicles. Allowing all vehicle owners to get what they deserve, a safe environment to get the true value of their vehicle.
We Swap aims to re-unite like-minded people, turning the tables on an unfair, outdated process, so customers feel empowered. Bringing back equality and delivering a feel-good factor, We Swap are on a mission to put the fun back and change the way we all think, about swapping, buying and selling our vehicles.
We Swap has identified three target segments within the overall market:
- Private Consumers - This customer covers anyone transacting on the Private vehicle side of the platform. In the early stages it is likely to be a younger audience who are more open to trying a novel approach to the transaction and are less likely to have developed the habit of using an alternative channel.
- Car Dealerships - Their traditional way of working has been upended in last decade which has presented challenges as well as opportunities. Platforms like Autotrader have given dealerships national reach and a new way of connecting with consumers. At the same time, however, dealerships can become reliant on platforms and are at the mercy of any pricing changes the platform wants to introduce.
- Random Consumers of automotive accessories - This customer covers anyone that could utilise the consumer We Swap Shop platform. Likely to be an audience comfortable with on-line shopping and interested in the wider automotive products.
Marketing from Day 1
Social Media Marketing
We Swap is using social media to increase its brand recognition and engage directly with the target audience. The social media campaigns will deliver the following three benefits:
- Broadcast of branded content and messaging.
- Direct engagement with prospects, customers and industry influencers.
- Customer service provision and direct customer conversations.
Content Marketing
We Swap will produce a range of content such as email marketing campaigns, video content, blogs with leading industry luminaries, white papers, and industry innovation commentary.
PR
PR activities have started with the Dealer Magazine article and award dinner sponsorship which has already improve the brand awareness and deliver large, targeted coverage.
Pay-Per-Click (PPC) Advertising
We Swap has started to take advantage of paid advertising on Meta and Google to attract inbound leads.
Outbound Sales
The team has already started to exploit their personal networks,
Trade Shows and Exhibitions
One for next year, where the team intend to attend strategic industry events.
