B-YOND Performance × Boxcey: Bringing the Brand to Life Through Everyday Apparel
B-YOND Performance is giving customers a new way to connect with its brand through a branded merchandise collection supplied by Boxcey. Bringing together a performance and wellbeing business with an experienced apparel partner, the collaboration extends B-YOND’s retail offer into clothing and accessories that customers can wear every day.
The Supplier: Boxcey
Boxcey is a UK clothing design and manufacturing business working with brands, sports clubs and creators. Its services span design, garment production, print on demand and fulfilment, helping businesses develop merchandise backed by specialist apparel expertise.
For this partnership, Boxcey supplies the B-YOND branded merchandise sold through B-YOND’s own online store. It is a practical example of how an apparel supplier can help another business translate its identity into a complementary product range.
The Retailer: B-YOND Performance
B-YOND Performance focuses on natural wellness, with a store organised around goals including sleep, recovery and performance. Its brand mission has roots in professional sport and the demands of training and recovery.
The B-YOND merchandise collection extends that identity into relaxed-fit hoodies, classic and relaxed-fit T-shirts, joggers, shorts and caps. Customers can explore clothing alongside the brand’s existing wellness range, all within the same store.
Why This Partnership Works
The connection is straightforward: B-YOND brings the brand identity and customer relationship, while Boxcey brings the apparel expertise. The merchandise carries B-YOND’s own branding, making the collection a natural extension of the business customers already know.
A customer returning for their usual wellness products could also add a B-YOND hoodie for downtime or a cap for everyday wear. That creates a relevant cross-selling opportunity and the potential to increase average basket value, while giving customers another reason to explore the store.
There is also an opportunity to build brand visibility beyond the checkout. Clothing allows customers to express their connection to B-YOND in everyday settings, helping turn an online purchase into a more visible relationship with the brand.
For Boxcey, the collaboration provides a route to sell its apparel expertise through a partner’s branded collection. Both businesses contribute a distinct strength to an offer that neither needs to build entirely alone.
Connected Through Alvio
Alvio supports supplier–retailer partnerships by connecting product, inventory and order data between stores. This provides the infrastructure for businesses to expand their online offer with a specialist partner, supporting direct-to-customer fulfilment.
Build Your Next Brand Partnership
Could branded merchandise or a complementary product collection add more value to your store? Explore Alvio to discuss partnerships that expand your range, reach relevant customers and create new opportunities to grow.
