Brighton Water Shoes × Holiday Extras: Bringing Colour to Every Beach Day
Brighton Water Shoes is bringing colourful beach essentials to Holiday Extras Shop, connecting a specialist coastal brand with customers getting ready for their next getaway. With Brighton Water Shoes as the supplier and Holiday Extras as the retailer, the partnership brings together practical products and a clear holiday shopping need.
The Supplier: Brighton Water Shoes
Brighton Water Shoes creates footwear for swimming and waterside activities, with bright colours inspired by Brighton Beach. Its wider range includes adult and children’s water shoes, extra-large microfibre towels and beach accessories.
The shoes feature lightweight, breathable fabric, quick drainage and rubber soles, with a zip mesh bag for storage. This practical approach runs through the brand’s offer, combining products for time by the water with a distinctive seaside identity.
The Retailer: Holiday Extras Shop
Holiday Extras Shop helps customers prepare for their travels through a complementary selection of luggage, bags, clothing, sun protection and other travel essentials.
Its live Brighton Water Shoes collection includes children’s water shoes in Sunburst Yellow and Lifebuoy Orange, alongside extra-large microfibre towels in Palace Pier Pink, Sunburst Yellow, Sea Green and Horizon Blue. The selection adds colour and practical choice to the store’s beach holiday offer.
Why This Partnership Works
The connection is immediate: customers preparing for a beach holiday need products for the activities they plan to enjoy. Water shoes and towels fit naturally into that preparation, giving shoppers useful additions to consider alongside their luggage and sun protection.
For Holiday Extras, Brighton Water Shoes strengthens the beach essentials category with products that work together. A parent choosing water shoes for their child could also add a towel, while someone browsing beach bags could discover another item for their packing list.
These combinations create opportunities for cross-selling and a higher average basket value. They also make the store more useful by helping customers prepare for a complete beach day within one shopping journey.
For Brighton Water Shoes, the partnership introduces its range to customers already thinking about travel. That context matters: the products can be discovered at the point when shoppers are deciding what they need for the coast, whether for a UK seaside break or a holiday abroad.
The brand’s colourful range also gives the retailer a clear visual theme for beach edits and family holiday content, helping turn practical packing essentials into an engaging product selection.
Connected Through Alvio
Alvio supports supplier–retailer partnerships by connecting product, inventory and order data between stores. This enables retailers to expand their offer with partner-supplied products and supports direct-to-customer fulfilment, giving specialist brands additional routes to market.
Make Your Next Partnership Beach-Ready
Explore Brighton Water Shoes at Holiday Extras Shop, or contact Alvio to discuss supplying the travel essentials store and reaching customers preparing for their next getaway.
