Calla × Holiday Extras: Step Into Your Next Adventure
Calla is bringing its comfort-focused footwear to Holiday Extras Shop, helping travellers find shoes for their holiday wardrobe alongside their other travel essentials. With Calla as the supplier and Holiday Extras as the retailer, the partnership connects specialist footwear with customers preparing for their next getaway.
The Supplier: Calla
Calla specialises in women’s footwear designed with bunions and wider feet in mind. Its range combines attention to fit with contemporary styling, offering customers options across trainers, flats, sandals, heels and more.
That combination is particularly relevant when packing for a holiday. Customers often want footwear that suits their plans and personal style, while taking their fit requirements into account. Calla brings that specialist focus to a category where choosing the right pair matters.
The Retailer: Holiday Extras Shop
Holiday Extras Shop brings together travel essentials across luggage, bags, clothing, footwear, sun protection and skincare. Its store helps customers prepare for different parts of their trip through a complementary mix of brands and products.
The live Calla collection includes wide-fit trainers, leather ballerinas, loafers, sandals and occasion shoes. Styles such as the Star trainers, Charlotte ballerinas and Emily heeled sandals give shoppers options to consider for daytime exploring, relaxed evenings and special occasions away.
Why This Partnership Works
The partnership meets a practical need at a relevant shopping moment. Customers preparing for a trip are already considering what to pack, where they will be walking and which outfits they will need. Footwear belongs naturally within that decision.
For Holiday Extras, Calla adds specialist fit expertise to its clothing and shoes offer. This creates a more considered choice for customers who need additional room in their footwear and want styles that work with their holiday wardrobe.
A customer planning a city break could browse Calla trainers alongside a sightseeing backpack. Someone preparing for a wedding abroad could explore occasion shoes while choosing luggage and other travel essentials. These combinations create opportunities for cross-selling and a higher average basket value around a single trip.
For Calla, the partnership provides another route to customers with a clear reason to shop. Appearing within a travel essentials store introduces the brand in a useful context, helping shoppers discover its footwear as part of their holiday preparation.
Connected Through Alvio
Alvio supports supplier–retailer partnerships by connecting product, inventory and order data between stores. This enables retailers to broaden their offer with partner-supplied products and supports direct-to-customer fulfilment, giving specialist brands additional routes to market.
Take the Next Step with Alvio
Explore Calla at Holiday Extras Shop, or contact Alvio to discuss supplying the travel essentials store and reaching customers preparing for their next adventure.
