Conatum × Boxcey: From Coffee to Clothing, Wear the Conatum Mindset
Conatum and Boxcey are bringing a shared focus on brand identity and apparel together through Conatum’s merchandise offering. With Conatum as the retailer and Boxcey supplying branded apparel, the partnership gives customers another way to connect with a business built around coffee, training and determination.
The Supplier: Boxcey
Boxcey is a UK clothing design and manufacturing business supporting brands, sports clubs and creators. Its services span design, garment production, print on demand and fulfilment, helping businesses translate their identity into clothing.
For Conatum, the partnership brings specialist apparel expertise alongside an existing consumer brand. It connects the customer-facing business with a supplier equipped to support clothing collections, allowing each partner to contribute its own strengths.
The Retailer: Conatum
Conatum combines coffee with an identity rooted in discipline, resilience and continual improvement. Its ethos speaks to people who bring that determination to training, work and everyday life, with partnership and mutual support among its stated values.
The Conatum merchandise collection extends that identity into wearable products, including 7am Jiu-Jitsu Club hoodies and tees, Conatum Definition designs and beanies. These pieces give customers a way to express their connection to the brand beyond their morning coffee.
Why This Partnership Works
The connection between coffee and clothing is the customer’s lifestyle. Conatum’s training-led identity gives its apparel a clear context: early starts, commitment to practice and the community around combat sports. Merchandise becomes a visible expression of those interests.
A customer returning to replenish their coffee could discover a 7am Jiu-Jitsu Club hoodie that reflects their own routine. Equally, someone drawn to the clothing could explore the coffee range. That creates opportunities for discovery across categories, helping Conatum make more of the customers already visiting its store.
There is also potential to increase average basket value through relevant product pairings. Combining coffee with a tee or hoodie could create an appealing gift for a training partner, while coordinated apparel offers customers a reason to purchase more than one piece.
For Boxcey, the partnership provides an opportunity to supply a brand with a distinctive identity and a defined audience. For Conatum, it brings apparel capability into a business with an existing story to tell. Together, those strengths create the foundations for a commercially relevant merchandise offer.
Connected Through Alvio
Alvio supports supplier–retailer partnerships by synchronising product, inventory and order data between stores. Its platform enables businesses to sell partner-supplied products through their own storefronts, supporting direct-to-customer fulfilment and a broader online offer.
Give Customers More Ways to Connect
Explore Conatum’s merchandise collection, or contact Alvio to discuss partnerships that complement your brand, expand your range and create new opportunities to grow.
