HB LONDON × Holiday Extras: Making Every Journey More Personal
HB LONDON is bringing personalised luggage to Holiday Extras Shop, connecting distinctive suitcase designs with customers preparing for their next trip. With HB LONDON as the supplier and Holiday Extras as the retailer, the partnership adds a personal touch to one of travel’s most essential purchases.
The Supplier: HB LONDON
HB LONDON specialises in personalised luxury lifestyle accessories, designed and created by Chloé Janina Truczka. Colour, individuality and distinctive designs are central to the brand, giving travellers the opportunity to choose luggage that reflects their own style.
Its personalised suitcases combine decorative prints with initials, turning a practical travel purchase into something more individual. The range offers an alternative for customers who want their luggage to feel as considered as the rest of their holiday wardrobe.
The Retailer: Holiday Extras Shop
Holiday Extras Shop brings together travel essentials across luggage, bags, sun protection, skincare, clothing and travel wellness. Its offer helps customers prepare for their trip by shopping complementary products in one place.
HB LONDON features in the store’s personalised luggage collection, with designs including pinstripes, tropical flowers, marble effects and Capri lemons. The selection gives shoppers a choice of styles alongside the option to add their initials.
Why This Partnership Works
The fit starts with customer intent. Someone browsing Holiday Extras Shop is already thinking about what they need for an upcoming journey. HB LONDON meets a directly relevant need at that moment, offering luggage with an added element of personal expression.
For Holiday Extras, the partnership strengthens a core travel category while giving customers more reasons to explore the store. A traveller choosing a personalised suitcase could also pick up a backpack, sun protection or other essentials for the same trip, creating opportunities for cross-selling and a higher average basket value.
Personalisation also creates a gifting opportunity. A suitcase with the recipient’s initials could make a thoughtful present for a honeymoon, milestone birthday or special trip. This gives the retailer another way to present its luggage offer around occasions as well as destinations.
For HB LONDON, the partnership opens an additional route to customers actively preparing to travel. Its products appear within a relevant shopping environment, alongside complementary essentials that help customers get ready for departure.
Connected Through Alvio
Alvio supports supplier–retailer collaboration by connecting product, inventory and order data between stores. This enables retailers to expand their offer with partner-supplied products and supports direct-to-customer fulfilment, giving specialist brands another route to market.
Find Your Next Travel Partnership
Explore HB LONDON luggage at Holiday Extras Shop, or contact Alvio to discuss supplying the travel essentials store and connecting your products with customers planning their next getaway.
