Adding the IDA Sports range of women's football boots to their store was a no brainer for the team behind Foudys, the leaders in women's football retail. The partnership takes their dedicated to women in football one step further by stocking boots made specifically for female feet.
Why an IDA + Foudys partnership with Alvio works
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Perfect Audience Fit – Foudys’ community is built around women’s football, making it the ideal channel for IDA’s women-specific football boots.
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Instant Expansion – IDA gets immediate access to Foudys’ established customer base without the overhead of new distribution channels.
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Stronger Offering – Foudys enriches its product catalog with a specialist, high-quality boot range that aligns perfectly with its brand and customers’ needs.
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Zero Risk, High Reward – Foudys can list IDA boots without stocking inventory, while IDA retains control of product data and fulfilment.
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Shared Values – Both brands champion women in sport, creating an authentic partnership that resonates with their audience.
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Proven Growth – Using Alvio ensures seamless product data, inventory sync, and fulfilment updates — meaning both brands can focus on growth, not operations.
Supplier: IDA Sports
IDA Sports creates high performance and comfortable footwear for female athletes. From the grassroots to the pros, IDA Sports believe female athletes should have greater choice and access to the best equipment when they step onto the field. Structurally, IDA Sports boots are designed to accommodate the nuances of the female athlete’s foot. Aesthetically, their boots are designed with inclusivity and general badassery in mind. Women deserve cleats that support their unique biomechanics on the field.
Retailer: Foudys
Foudys are pioneers in women's football. They are leaders in women's football retail and they’re working hard to become champions of women's football equality and the growth of the game. They are the first, and only, official merchandise retailer dedicated to the players and fans of women's football. Foudys produce amateur kits from scratch. They offer training and equipment, and supply replica kit and gear.
