Kiwi Cru is a UK-based wine retailer championing the best of New Zealand's winemaking talent. Founded by Pippa Wood in 2024, the company offers a handpicked collection of wines that reflect the depth, diversity, and vibrancy of Aotearoa’s terroir. The selection includes over 250 wines across styles - white, red, sparkling, sweet, orange, and rosé. Grape varieties range from the classic Sauvignon Blanc and Pinot Noir to Albarino, Gruner Veltliner, and Gewürztraminer. These are sourced from iconic regions like Marlborough, Central Otago, Hawke's Bay, and Martinborough.

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Kiwi Cru’s focus on sustainability is core to its identity. Many offerings are organic, biodynamic, and vegan-friendly, sourced from producers committed to regenerative practices and responsible viticulture.

Wine Club & Community Experiences

Through the Kiwi Cru Wine Club, members receive quarterly deliveries of unique New Zealand wines, complete with tasting notes and pairing tips. The club cultivates discovery and connection, welcoming both newcomers and seasoned enthusiasts.

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In addition to retail, Kiwi Cru hosts community events like “New Zealand Women in Wine,” a celebration of female winemakers in London. These activations deepen their mission of storytelling and authenticity around New Zealand’s most exciting producers.

Kiwi Cru on Alvio

A Curated Selection of New Zealand Wines

Kiwi Cru is a natural partner for curated wine retailers, lifestyle brands, and premium eCommerce platforms. Collaborations might include seasonal collections, co-branded campaigns, or experiential content that showcases the people and places behind each bottle. To explore their full collection and learn more about the wines, visit the Kiwi Cru website →

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