Laceeze: Footwear Accessories That Help Kids Play Harder for Longer

Laceeze is a UK-based brand on a mission to solve a problem every active child faces: constantly undone shoelaces. Born out of a frustration many parents will recognise, Laceeze created a simple yet ingenious solution—lace bands that secure shoelaces and reduce the need to re-tie during play. Designed for durability, style, and practicality, Laceeze products have grown to become must-haves for young athletes, schools, and parents who want to keep kids focused on the game, not their footwear.

Innovative, Practical, and Built for Movement

Laceeze’s core offering is its original lace bands, made from high-quality silicone that grips trainers securely without damaging the shoe. They’re water-resistant, easy to apply, and come in a wide variety of colours to suit every taste—from bold neons to classic black and white. The brand has since expanded its range to include customisable team lace bands, reusable boot bags, and anti-blister socks, all designed to support kids in sport from the ground up.

Each product blends function with fun, built for the rigours of active youth life while giving retailers and clubs a customisable product that encourages brand pride and cohesion. Laceeze isn’t just a product—it’s a solution trusted by parents, schools, and academies across the UK.

Ideal Alvio Partners

Laceeze is an excellent fit for eCommerce retailers in the children’s sportswear, schoolwear, and grassroots football sectors. The brand sits naturally alongside football boots, kids’ trainers, activewear, and school kit essentials, making it a perfect upsell or bundle option for stores targeting sporty families.

They’re also a strong match for club shops, sports academies, and custom merchandise platforms looking to offer practical accessories with custom branding. With a low barrier to entry, compact product size, and customisation options, Laceeze products add value to retailers, and through an Alvio partnership, there is no need for large inventory commitments.

Growth Opportunities with Alvio Partners

Laceeze’s products are ripe for integration with a wider ecosystem of youth-focused and sports-based brands on Alvio. Opportunities exist with partners who specialise in youth sports training, PE equipment, junior fitness gear, and even educational retailers offering school uniforms and accessories.

There’s also room for innovation through bundling—pairing Laceeze bands with trainers, sports kits, or personalised water bottles can create seamless checkout experiences for parents. Collaborations with charities, grassroots football initiatives, or schools can open up high-volume custom orders, while influencers in parenting and kids’ sport offer a route to direct-to-consumer growth.

With an engaged audience, a focused mission, and proven traction in a niche but fast-growing market, Laceeze offers high-value, low-risk partnership opportunities to forward-thinking brands looking to drive incremental revenue through the Alvio network.

Let’s Tie This Together

Laceeze is more than a footwear accessory brand—it’s a purpose-driven business solving real problems for kids, parents, and coaches. With strong design, proven demand, and a clear vision, they’re ready to scale through meaningful, aligned partnerships.

Explore more or get in touch at laceeze.co.uk