Luchos was born from a desire to create the ideal energy block for modern cyclists and runners; to find a natural alternative to energy drinks and gels ladened with additives and preservatives.
One that tasted good, actually worked and didn’t cause the digestion problems that have plagued cyclists and athletes throughout the world. These aspirations, combined with our environmental concerns, took us on quite a journey!
INSPIRED BY COLOMBIAN CYCLISTS
Luchos are inspired by Colombian bocadillos, a popular block made from natural guava pulp, a noted superfruit packed with nutrition and beneficial minerals.
They have long been a treasured secret for Colombian cyclists, who have used them in competitive tournaments like the Tour de France for over 50 years.
Luchos was built upon taking this iconic South American delicacy and packing in more flavours and more nutritional benefits with the likes of Acai, Coffee and Raspberry.
This has resulted in an energy block that still has its roots in tradition but is decidedly modern, providing rapid energy boosts, easy digestibility and packed full of 100% natural ingredients.
THE WHOLE PACKAGE
Perhaps their greatest success in creating a modern and natural energy block comes in the form of their iconic leaf wrapper. It’s no secret that cycling routes, hiking trails and public paths are frequently covered in litter and waste, harming the environment and cluttering picturesque spots with wrappers, bottles and other discarded trash. It’s an issue that impacts the sport from top to bottom and we were keen to address this in our product.
All Luchos come wrapped in a 100% compostable bijao leaf which means you can just discard it where you like whilst out in nature, allowing for convenience during exercise as well as helping reduce the impact we all have on the environment and our trails. Luchos are continuously working towards improving the environmental impact of their product and are passionate supporters of organisations like Mossy Earth who are making this world a greener place for all.
POWERING IMPRESSIVE RESULTS
Luchos has proudly powered professional cyclists and runners to great success as well as hobbyists and beginners to PBs and personal success stories. The height of this came in 2020 when their energy blocks were used to scale Mt Everest, handling the harshest conditions far better than competitor energy gels.
Luchos have also helped to power athletes to impressive results in competitions, including helping to fuel the ‘fastest all women’s crew’ in the Talisker Whiskey Atlantic Challenge in 2023.
Luchos would like to partner with retailers whose customers are professional or amateurs in their sport.
