Beautiful clothes for cycling. Vaela clothes are designed and made to be sustainable - the opposite of ‘fast fashion’ - with acute attention to detail from fabric selection to designs of the seams. Vaela prioritise the environment and social equity over absolute technical performance, and promise full transparency on how they are doing relative to our sustainability ambitions.
SUSTAINABLY MADE, SMALL BATCH WOMEN’S CYCLE WEAR
Vaela is on a mission to make cycling easier, better looking and even more sustainable - they are committed to minimising our impact on the environment and enabling social equity through our products and customers.
After years being serially disappointed by the cycle clothes available to women – and by the general difficulties faced by women who wish to ride more easily and more often, Vaela was founded in 2020.
Vaela’s principal concern is the design and manufacture of women’s clothing that looks beautiful off the bike and works wonderfully on the bike.
Vaela are a Certified B-Corporation, with the ambition to:
- Use natural materials
- Be carbon neutral
- Provide decent employment
- Be transparent about our impact
They have the pleasure of working with and doing business with fabulous, talented people - they wouldn't have got this far without them.
VAELA PRODUCT PROMISE
Vaela thinks that riding a bike shouldn’t leave you looking a mess or like you’ve stepped out of the gym, or mean that you need to drag a whole change of clothes around with you. Vaela wants you to be able to cycle without looking like a cyclist (or a packhorse).
Vaela makes clothes that look good on and off the bike. They are made from natural and durable materials like denim and wool, and they use expert design and pattern-cutting to build movement and performance into them rather than simply adding man-made fibres.
Vaela plans to grow by adding clothing and accessories to their range that are genuinely different, and that customers tell us they really want.
Vaela will also broaden their size range to ensure that they can cater for every woman who would like to purchase a Vaela product.
THE VAELA APPROACH
Vaela clothes are the opposite of fast fashion. They are designed and made to be sustainable from the outset. They pay acute attention to every element - from fabric selection and zip provenance to the design of the seams.
They prioritise the environment and social equity over absolute technical performance, and they promise full transparency on how they are doing relative to their B-Corporation grade sustainability ambitions.
That Vaela suppliers and manufacturers share their vision is not accidental. They have deliberately sought out organisations who align with their sustainability ambitions.
They actively support organisations promoting change and donate 2% of their revenue to organisations chosen by their customers whose visions are in line with our own. Feel like you might be the perfect fit with Vaela - they’re looking for new partners to stock their unique and beautiful cycling clothing.
