Leading fashion collective, Art of Football is paying homage to Pukka, the nation’s number one pie brand and football favourite, through the launch of an exclusive fashion collaboration.

Inspired by the iconic pie brand’s long standing association with football and created by sports fashion visionaries, Art of Football, the collection signals both the nostalgia of the game and the iconicity of Pukka at the heart of it. 

Art of Football partner with Pukka Athletic through Alvio 

Supplier: Art of Football 

Art of Football believes football is a community not a commodity. The strength of the community is defined by the originality of its individuals and their commitment towards common goals. Art of Football strives to nurture that individuality through their clothing collections. 

Retailer: Pukka Athletic 

Pukka Athletic are a diverse team of players, coaches, fans, parents and grandparents. This is a new platform from Pukka which aims to celebrate the warmth in football, with a focus on the grassroots level of the game. They will champion the people and clubs that make a difference.

Isaac Fisher, Managing Director at Pukka, said: 

“We’re honoured to partner with Art of Football on this love letter to the game – their work with major brands supporting football has been hugely inspiring, so we’re excited to see this come to life for Pukka and celebrate our longstanding association with football.

“Proceeds from sales of the range will help to support the brilliant work of so many clubs, communities, and individuals across the country.”


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