Brighton & Hove Albion FC Official Store – Authentic Seagulls Merchandise
The Brighton & Hove Albion FC Official Online Store is the digital home of everything Seagulls. With a loyal and growing global fanbase, the club’s ecommerce offering has become a central destination for supporters looking to wear their colours with pride. From replica kits and training wear to lifestyle collections and club-branded accessories, the store represents the beating heart of BHAFC’s commercial presence.
Explore the full range here: shop.brightonandhovealbion.com
Matchday to Everyday
Brighton & Hove Albion’s product offering goes far beyond traditional football kits. Their official store features current home, away and third kits, expertly manufactured by Nike, as well as elite-level training apparel and stylish pre-match gear worn by the players. But it’s not just for matchdays. The store also curates an impressive lifestyle range including outerwear, retro shirts, headwear, and exclusive fashion drops that appeal to fans looking to represent the club off the pitch.
Beyond apparel, the store stocks a growing range of club-branded accessories and gifting items. From mugs and scarves to stationery and homeware, these products enhance the supporter experience and make the Albion brand a part of daily life.
Alvio eCommerce Opportunities
Brighton & Hove Albion is seeking ecommerce partners who can complement their identity as a Premier League club with innovation, sustainability, and fan-focused experiences. Ideal partners are those who bring high-quality, desirable products that enhance the lifestyle of BHAFC fans — whether that’s limited-edition fashion collabs, bespoke accessories, or products that support wellness, tech and sustainable living.
They’re also keen to collaborate with partners who understand the power of community and storytelling — brands that can co-create meaningful campaigns around the shared values of resilience, performance, and loyalty. Think independent creators, sportswear innovators, purpose-led lifestyle brands and heritage British designers who want to tap into the emotional connection fans have with their club.
Brands looking to plug into a passionate, football-savvy audience with high intent to purchase will find a natural home here. Whether it’s an up-and-coming apparel label, a sustainable giftware producer, or a wellness brand looking to break into the sports vertical, BHAFC’s store offers a unique gateway to a highly engaged fanbase.
Through Alvio, Brighton & Hove Albion can seamlessly connect with product suppliers and ecommerce partners ready to scale via collaborative commerce. With Alvio’s partnership infrastructure, brands can integrate effortlessly, share value, and grow their reach — together.
Join the Brighton & Hove Albion Retail Ecosystem
Brighton & Hove Albion are more than just a club — they’re a cultural touchstone for a diverse, passionate community. By joining forces with their store through Alvio, partners can co-create products, deliver better fan experiences, and reach new audiences with ease. If your brand shares their values and vision, there’s never been a better time to connect.
To explore the full Brighton & Hove Albion collection or to enquire about partnership opportunities, visit: 👉 shop.brightonandhovealbion.com
