Brighton Water Shoes: Bringing Colour and Comfort to Every Coastal Adventure
Brighton Water Shoes brings the spirit of Brighton Beach to a practical range of swimming footwear and beach essentials. With colourful designs for adults and children, the brand combines coastal character with products designed for time in, on and around the water.

Practical Footwear with Coastal Personality
The brand’s unisex water shoes feature lightweight, breathable fabric, quick drainage and anti-slip rubber soles designed to help protect feet from pebbles and sharp surfaces. Stretchy material makes them easy to put on and take off, while each pair comes with a zipped mesh bag for breathable storage.
Colours including Palace Pier Pink, Horizon Blue and Sea Green give the collection a distinctive identity, offering retailers a colourful addition to their swimming, beach and holiday ranges.

Beyond the Water
Alongside its core footwear collection, Brighton Water Shoes offers extra-large microfibre towels, insulated beach cups, hoodies, sweatshirts and tote bags. The broader range creates opportunities for retailers to build coordinated beach edits and introduce complementary products alongside existing swimwear, travel accessories and outdoor essentials.

Ideal Retail Partners
Brighton Water Shoes would be a strong fit for swimwear specialists, outdoor and watersports retailers, travel essentials stores and coastal lifestyle shops. Family-focused retailers could also find a natural opportunity in the adult and children’s collections, helping customers prepare for beach days and holidays in one place.
For stores already selling swimwear, luggage or beach accessories, water shoes offer a relevant additional purchase that could help increase average basket value and make the shopping experience more complete.

Partnership Opportunities Through Alvio
Through Alvio, retailers can explore partnerships with Brighton Water Shoes to complement their existing collections and serve customers planning their next coastal escape. Potential collaborations could centre on family holidays, swimming essentials and coordinated beach ranges, helping the brand reach relevant new audiences through complementary stores.
Explore Brighton Water Shoes and contact Alvio to discuss partnership opportunities.

