Elandr Sport: Redefining Netball Footwear for the Next Generation of Athletes
Elandr Sport is a netball-first performance brand on a mission to protect athletes’ every move. Founded by passionate netballer Eloise Alexander Gueye, with the backing of netball icon Serena Guthrie MBE, Elandr is pioneering a new category of sportswear where protection isn’t an afterthought — it’s engineered into the kit.
Designed for athletes who want to play for a lifetime, Elandr exists to solve one of the sport’s most persistent issues: ankle injuries. With innovation rooted in biomechanics, extensive testing, and elite player validation, the brand has launched the InfinitMax netball shoe — the world’s first footwear solution designed specifically to reduce the risk of ankle inversion and eversion in netball. Elandr isn’t just entering the netball market — it’s reshaping it.
Introducing the InfinitMax: Built by Netballers, for Netballers
The InfinitMax is Elandr’s flagship shoe, designed from the ground up with one goal: to keep athletes playing at their best, for longer. Crafted in collaboration with the former Head of Design at Nike and a leading sports podiatrist, it brings together high-performance aesthetics, anatomical support, and disruptive innovation.
At the core of the shoe is Ankle Fort™ technology — a patented 3-point stabilisation system that includes:
- Semi-rigid splints to prevent dangerous rolling (inversion/eversion)
- Webbed lacing for a secure, adaptable fit
- Wide-toe casing that supports natural foot splay and balance
Biomechanically tested in the lab and validated by professional netballers, the InfinitMax provides unmatched support without compromising speed, agility or style. Available in three colourways, it’s the shoe every serious netball player has been waiting for.
Ideal Alvio eCommerce Partners
Elandr Sport is the ideal ecommerce partner for platforms and retailers committed to women's sport, youth development, and performance innovation. As a brand built by netballers and scientifically validated for the court, Elandr is a natural fit for:
- Netball clubs, schools and academies
- Specialist sportswear retailers
- Women’s fitness platforms
- Sports physio and injury prevention brands
- Wellness and performance content creators
Through Alvio, partners can directly integrate Elandr into curated collections, team stores, or injury-prevention bundles — unlocking value for athletes and building customer loyalty through purpose-driven performance gear.
Team Up With Elandr Sport on Alvio
With participation in women’s sport reaching record highs, Elandr Sport is launching at a pivotal moment. The brand is uniquely positioned to expand through:
- Affiliate partnerships with coaches, clubs, and physios
- Ecommerce collaborations with netball training platforms and academies
- Bundled kits for teams, schools, and national leagues
- Cross-brand partnerships in recovery tech and performance wear
Elandr’s vision goes beyond footwear — it’s about protecting athletes so they can play for a lifetime. With innovation baked into its DNA and credibility anchored by elite athletes and industry leaders, Elandr is poised for meaningful growth — both on and off the court.
If you're looking to align with a brand that’s redefining netball performance, prioritising athlete longevity, and bringing patented innovation to women’s sport, Elandr Sport is ready to partner. Join them on the Alvio Network and help shape the future of protective sportswear.
Explore the future of netball footwear with elandrsport
