HB London: Personalised Luggage for Journeys with Personality
HB London brings individuality to travel with personalised luggage and luxury lifestyle accessories. Created by designer Chloé Janina Truczka, the brand combines colourful designs with a personal touch, offering a distinctive addition to travel, fashion and gifting collections. Discover HB London.

Travel with Your Own Signature Style
Personalised initial suitcases are at the heart of HB London’s offer, with designs ranging across colours and prints, including its Tiger Toile collection. Customers can choose luggage that reflects their style, making a practical travel purchase feel more personal. Explore the collection.
The featured Tiger Toile range includes small, medium and large suitcases, alongside business overnight and children’s options. Cases are personalised to order in the UK, with printed artwork protected beneath a transparent polycarbonate shell. This combination of personalisation and practical design creates opportunities for everything from weekend escapes to family holidays. View product details.

Ideal Retail Partners
HB London would be a natural fit for travel essentials stores, premium lifestyle retailers, fashion boutiques and gifting specialists. Its luggage could complement existing collections of resortwear, travel accessories, footwear and holiday essentials, giving customers another reason to shop before their next trip.
Retailers serving wedding and honeymoon customers could also find a strong connection, with personalised luggage offering a thoughtful purchase for couples preparing for a special journey. For family-focused stores, children’s and adult luggage options provide scope for coordinated travel collections.

Partnership Opportunities Through Alvio
For retailers exploring partnerships through Alvio, HB London offers an opportunity to introduce a higher-value travel category alongside complementary products. Pairing personalised luggage with packing accessories, toiletries or travel comfort essentials could help increase average basket value and create a more complete shopping experience.
Seasonal holiday edits, honeymoon collections and Christmas gifting campaigns offer clear opportunities for joint promotion, helping introduce HB London to relevant new audiences.

Explore a Partnership with HB London
Looking to bring more personality to your travel or gifting range? Contact Alvio to discuss partnership opportunities with HB London and explore how personalised luggage could complement your store.
